{
  "subjects": {
    "pricing-advisor": {
      "title": "Fractional CFO pricing insight",
      "body": "A short insight on why fixed-fee pricing helps mid-size firms commit to advisory work, drawn from the advisor's own portfolio.",
      "author": "Dana Reyes",
      "role": "Fractional CFO & advisor",
      "platform": "linkedin"
    }
  },
  "beats": [
    {
      "scene": {
        "component": "hero",
        "duration": 5,
        "title": "Your expertise is invisible",
        "subtitle": "AdvisorPro makes what you know visible to the right clients",
        "props": {
          "label": "Start now"
        },
        "action": {
          "at": 0.9,
          "label": "See how"
        },
        "transition": "cut",
        "transitionDuration": 0.4,
        "zoom": 1.02
      },
      "narration": "You deliver valuable work, but the right potential clients never see it. AdvisorPro turns your expertise into content that starts relevant conversations.",
      "understand": "Great work alone does not reach the right clients.",
      "action": "Open the product demonstration.",
      "consequence": "The viewer sees the problem the film will address.",
      "evidenceIds": []
    },
    {
      "scene": {
        "component": "library",
        "duration": 7,
        "title": "Start from what you actually know",
        "subtitle": "Website and portfolio context informs your knowledge base",
        "props": {
          "query": "pricing advisory mid-size firms",
          "items": [
            {
              "title": "Fixed-fee pricing note",
              "detail": "From the advisor's own portfolio site"
            },
            {
              "title": "Mid-market advisory scope",
              "detail": "Website context on service structure"
            },
            {
              "title": "Client commitment patterns",
              "detail": "Personal practice observations"
            }
          ]
        },
        "action": {
          "at": 1.2,
          "label": "Search knowledge"
        },
        "transition": "cut",
        "transitionDuration": 0.4,
        "zoom": 1.03
      },
      "narration": "Instead of generic messages, AdvisorPro starts from your knowledge base, informed by your website and portfolio context. This is an illustrative interface, not a live upload.",
      "understand": "Generic outreach fails because it is not grounded in real expertise.",
      "action": "Search the library for a pricing insight.",
      "consequence": "Relevant source material surfaces instead of blank-page guessing.",
      "evidenceIds": [
        "knowledge_demo"
      ]
    },
    {
      "scene": {
        "component": "editor",
        "duration": 8,
        "title": "One insight, one draft",
        "subtitle": "An editable draft grounded in your expertise",
        "subject": "pricing-advisor",
        "props": {
          "fieldLabel": "Key takeaway",
          "button": "Draft post"
        },
        "action": {
          "at": 1.1,
          "label": "Draft post"
        },
        "transition": "cut",
        "transitionDuration": 0.4,
        "zoom": 1.03
      },
      "narration": "Pick the insight that matters this week. AdvisorPro drafts it in the advisor's own voice, ready to edit.",
      "understand": "A strong insight needs a client-ready form.",
      "action": "Generate an editable draft from the selected insight.",
      "consequence": "One idea becomes a clear draft a potential client can understand.",
      "evidenceIds": [
        "knowledge_demo"
      ]
    },
    {
      "scene": {
        "component": "editor",
        "duration": 6,
        "title": "Make it sound like you",
        "subtitle": "Review and refine before anything goes out",
        "subject": "pricing-advisor",
        "props": {
          "fieldLabel": "Opening line",
          "button": "Refine"
        },
        "action": {
          "at": 1,
          "label": "Refine"
        },
        "transition": "wipe",
        "transitionDuration": 0.6,
        "zoom": 1.02
      },
      "narration": "You stay in control: every line is reviewed and editable before it moves on.",
      "understand": "Nothing should publish without the advisor's review.",
      "action": "Edit the opening line of the draft.",
      "consequence": "The final voice matches the advisor, not a template.",
      "evidenceIds": [
        "knowledge_demo"
      ]
    },
    {
      "scene": {
        "component": "social-post",
        "duration": 7,
        "title": "Recognisable where clients are",
        "subtitle": "Reviewed as a LinkedIn-style post",
        "subject": "pricing-advisor",
        "props": {
          "comment": "This mirrors exactly how we froze our advisory scope.",
          "interaction": "comment"
        },
        "action": {
          "at": 1.2,
          "label": "Preview post"
        },
        "transition": "shared",
        "transitionDuration": 0.8,
        "zoom": 1.03
      },
      "narration": "The same draft is reviewed as a LinkedIn-style post, so clients see it where they already are. Illustrative preview only — nothing is published.",
      "understand": "Expertise must appear in the client's own feed.",
      "action": "Preview the post and an example comment.",
      "consequence": "The insight reads as a natural conversation starter.",
      "evidenceIds": [
        "publishing_demo"
      ]
    },
    {
      "scene": {
        "component": "calendar",
        "duration": 7,
        "title": "See what goes out, and when",
        "subtitle": "A real-looking week, planned in advance",
        "subject": "pricing-advisor",
        "props": {
          "weekStart": "2025-06-09",
          "day": 1,
          "hour": 9,
          "entries": [
            {
              "title": "Pricing insight post",
              "day": 1,
              "hour": 9
            },
            {
              "title": "Scope lessons recap",
              "day": 3,
              "hour": 11
            },
            {
              "title": "Follow-up comment",
              "day": 4,
              "hour": 10
            }
          ]
        },
        "action": {
          "at": 1.2,
          "label": "Place in week"
        },
        "transition": "shared",
        "transitionDuration": 0.8,
        "zoom": 1.02
      },
      "narration": "Review what will be published and when, across a full week — before anything goes live.",
      "understand": "Consistency needs a visible plan.",
      "action": "Place the post in the weekly calendar.",
      "consequence": "The advisor sees a coherent week, not scattered posts.",
      "evidenceIds": [
        "publishing_demo"
      ]
    },
    {
      "scene": {
        "component": "analytics",
        "duration": 6,
        "title": "Decide what deserves attention",
        "subtitle": "Sample data for illustration",
        "props": {
          "sample": true,
          "metrics": [
            {
              "label": "Posts reviewed",
              "value": 3
            },
            {
              "label": "Topics planned",
              "value": 5
            },
            {
              "label": "Weeks scheduled",
              "value": 2
            }
          ]
        },
        "action": {
          "at": 1,
          "label": "Review activity"
        },
        "transition": "cut",
        "transitionDuration": 0.4,
        "zoom": 1.02
      },
      "narration": "Use activity to decide what deserves attention next. These are sample values, not measured results.",
      "understand": "Planning needs an honest view of activity.",
      "action": "Review sample activity metrics.",
      "consequence": "The advisor chooses focus without invented commercial claims.",
      "evidenceIds": []
    },
    {
      "scene": {
        "component": "cta",
        "duration": 5,
        "title": "Put your expertise to work.",
        "subtitle": "Start from what you know",
        "props": {
          "label": "Get started",
          "destination": "app.advisorpro.ai"
        },
        "action": {
          "at": 0.9,
          "label": "Get started"
        },
        "transition": "cut",
        "transitionDuration": 0.4,
        "zoom": 1
      },
      "narration": "Make your expertise visible, one insight at a time. Put your expertise to work.",
      "understand": "The next step is within reach.",
      "action": "Invite the viewer to begin.",
      "consequence": "The viewer knows exactly where to start.",
      "evidenceIds": []
    }
  ]
}